About
JAZMIN SARAÏ
Jazmin Saraï embodies the union between the queen of white flowers (Jasmine) and the king of musical genres (Jazz), wafting in unison through the inner walls of a palace (Saraï)
ABOUT
EST. 2014
Jazmin Sarai (pronounced Jasmine Sar-eye) is a scent studio that uses fragrance as a form of storytelling – blending culture, memory, and music.
Each creation rewrites perfumery’s Eurocentric norms and composes a new space for connection and emotional resonance.
With a vision to move beyond narrow traditions, the brand crafts inclusive, sensory-rich olfactory experiences made from ethically sourced, high-quality materials, blended with over a decade of experience in perfumery.
Founded in Montreal, now based & handcrafted in Los Angeles. Made for all.
"Jazmin Saraï scents have the power of unlocking emotional scent parallels over vast geographies. They are very borderless scents, porous, limitless, across times and landmass” - Kashina Foo Loi, aka Illicium.verum.nova
MEET DANA (pronounced Daana ElMasree)
Dana is a perfumer (trained at the Grasse Institute of Perfumery), interdisciplinary artist, lecturer, and award-winning fragrance writer. Her depth and perception are inspired by the sights, scents and sounds of our current contemporary landscape as well as her Egyptian / Lebanese cultures.
She continually utilises Jazmin Saraï as a platform to empower her community through representation and collaboration, while also educating her audience on issues of culture and identity, namely and most recently, since 2018, with her work on orientalism within perfumery.
She served as a board member for several years and is currently a teacher at The Institute for Art & Olfaction.
She was also a judge for the AO Awards for several years. She is also a cross-modal artist & collaborator, creating scents across applications for several unique and upscale brands, projects, and installations.
More about Dana.
"I see scent as a gateway to raise awareness on the unappreciated and under-represented cultures of the past, present and future."
- Dana El Masri
