(Jazz-min Sar-eye) embodies the union between the queen of white flowers and the king of musical genres, Jazz, wafting in unison through the inner walls of a palace (Saraï). Each perfume is an olfactive reimagining; a homage to the artists and cultures that inspired them.
Jazmin Saraï perfumes are non-gendered, handcrafted for all, in small batches with as many biodegradable ingredients as possible, with a focus on quality and origin.
By connecting scent, sound and culture, we raise awareness on the unappreciated and under-represented. Jazmin Saraï tells the stories of artists, people of colour, and multi-cultural narratives, swapping the euro-centric lens for one sharper in its nuance.
Scent and sound, invisible mediums, elicit raw emotions from deep within. Combined, they offer a glimpse into the world of synesthesia*, highlighting the power of music and the effect of the sense of smell on our subconscious.
*Synesthesia is the merging of the senses.
More about Dana:
Dana El Masri is a perfumer trained at the Grasse Institute of Perfumery, with a Bachelor of Arts in Communication Studies. She is a published fragrance writer and an interdisciplinary artist with experience in several cross-modal practices. She has been an AO judge for several years and is the winner of a Jasmine Literary Award and a Perfumed Plume.
Her ultimate goal is to bridge people through scent and culture and to create unique olfactory experiences made with authenticity, knowledge and devotion. Most importantly, part of the work lies in public scent education, further sharing and representing the multi-faceted, multicultural, flourishing universe of new narratives in perfumery.