About the Perfumer
Jazmin Saraï is a collection of perfumes created by perfumer Dana El Masri, exploring the convergence of scent, music & culture. Multi-sensory & Multi-cultural.
Jazmin Saraï embodies the union between the queen of white flowers and the king of musical genres, Jazz, wafting along in unison through the inner walls of a palace.
Each perfume is an olfactive reimagining... An homage to the artists that inspired them.
The two invisible mediums, scent and sound, elicit raw emotions from deep within. Combined, they offer a glimpse into the world of synesthesia (the merging of the senses), highlighting the power of music and the effect of the sense of smell on our subconscious.
Entirely handcrafted by Dana in small batches, Jazmin Saraï perfumes are made without gender in mind, with more of a focus on immersive experience and ethical practices.
Dana El Masri is a perfumer trained at the Grasse Institute of Perfumery. She is an interdisciplinary artist with experience in several cross-modal practices as well as a published fragrance writer. She has been an AO judge for several years and is the winner of a Jasmine Literary Award and a Perfumed Plume.