Bold Journey Magazine - Feature


Meet the perfumers decolonizing how we smell - Financial Times

Many find the term "Oriental" offensive. Why are perfumers still using it? - Vogue Business

Why are Arabian Perfumes so special? - Teen Vogue

Is it time to decolonize the the luxury fragrance industry? - Nathalie Atkinson, The Globe and Mail 

The Best Beauty Products for a Mother's Day Glow Kit - Vainqueur



Beauty Disruptor Series: Saskia Wilson-Brown on Open Access Scent - Carla Seipp, Beauty Matter

The Women of Color Writing New Narratives in Perfumery - Tracy Wan, The Conversationalist

25 Best Patchouli Perfumes for Every Scent Preference - Featuring LED IV. - Cosmopolitan

Fragrantica Talks - Underrated Springtime Scents - Featuring Fayoum - Fragrantica

Valentine's Faves in Fragrance - Sidewalk Hustle

Genealogy of Scent: Learning the historical & cultural significance of raw materials - essencional

BIPOC Fragrance Founders - CEW Insider

10 Canadian BIPOC Brands That Elevate Creativity and Craftmanship - Bay street Bull



Representation, Culture and Identity in Scent with Dana El Masri
- An Aromatic Life Podcast with Frauke Galia

60 Made-In-Canada Gifts for Everone On Your List (featuring perfume oils) - Chatelaine

Scents of Creativity, Dana El Masri - Creative Scene Podcast ME (in Arabic and a mix of English & French)

Key Takeaways from Scent Festival 2021 - Carla Seipp, Beauty Matter

Neon Graffiti featured in Tajmeeli (In Arabic) - Tajmeeli

Jazmin Saraï Creates Scents Inspired by Moments - Fashion Trust Arabia

Fragrances we love for spring (features Fayoum) - S Magazine

The Many Ways COVID Changed Our Relationship to Smell, Perfumer Dana El Masri on the place of the nose in a masked-up world -  The Kit

Comment la pandémie a changé notre façon de nous parfumer (In French) - Clin D'Oeil

Beauties Sounds Vol 4 - Dana creates a playlist for Beauties Lab

The Stories We Tell- 4 BIPOC Fragrance Brands, Mishal Cazmi - Fashion Magazine Canada

How to choose a signature perfume, Mindy Yang- InStyle

20 idées cadeaux tendance pour la Saint-Valentin (In French) - Huff Post Québec



Breakfast Tv Toronto - City TV - spotlight on national brands: Jazmin Saraï

23 cadeaux pour se faire du bien (aux autres et à soi-même!)  (In French) - Very Joëlle

14 beautiful BIPOC-owned Canadian brands to shop this season - CBC Life

50 Gifts from Local Makers - Flare Mag

Best Gifts under 100$ - THE KIT

12 Canadian-Made Gifts You'll Want To Keep For Yourself - Refinery29 Canada

Cadeau à glisser dans le bas de Noël  (In French) - Châtelaine Quebec

Potters at the Oasis,  Fayoum Review - Colognoisseur

The Changing Face of Fragrance, Persolaise - The Scented Letter

Body Journals: Dana El Masri on Senses & Sense of Self - also cool mag

Dana of Jazmin Saraï - Portives Interview

Beauté: Mon répertoire ultime des compagnies québécoises  (In French) - Very Joëlle

Fayoum: A Verdant Desert: Review, PocketVenus Lux

Scent Festival: Scent & Music with Jazmin Saraï, Carta Fragrances & Hedione Music

New Perfume from Jazmin Saraï: Fayoum - Fragrantica

TAAM TV Thrivers - Dana El Masri

Nos marques Canadiennes  (In French) - Beauties Lab 



Into the Gloss; Tanaïs, Writer and Founder, Hi Wildflower - Summer scents How You Love and Neon Graffiti

Flare Mag - Should Brands stop using the Oriental Perfume Category? 

Interview Mag - Smelling Notes: Sniffing out summer's freshest books for every kind of voyage - 8 perfume & book pairings - Neon Graffiti

Medium This blind perfume flight is one of the coolest $20 experiences in NYC

Beauties Lab - Portrait of a Montreal Artisan Perfume Brand: Jazmin Saraï

Beauties LabBeauties Talk Beauty: Dana El Masri

SD Voyager Mag - Trailblazers Interview; Meet Dana El Masri



Confessions of a Jetsetter: Dana El Masri - Jetsetter Problems with Khadijat Oseni

Scent & Society: MENA -  Co-curated with Institute for Art & Olfaction. 

New Artisan Fragrances by Jazmin Saraï: Ma'ré and Nar - Fragrantica

Jazmin Saraï Celebrates Four Years - Perfumer & Flavorist 

Sniffing Out the Biases in the Perfume Industry - The Globe & Mail 

Invisible Stories - New Noses: Dana El Masri of Jazmin Saraï

Ton Barbier - Girl Crush 175, Dana El Masri 

New Perfume Review, Parfums Jazmin Saraï, Maré and Nar: Arabic not Oriental - Colognoisseur 

CaFleure Bon - Tarab Duet Perfume Review

Persolaise - Love at First Scent - 55:00 mark



Turning Music Into Scent - Stylus: Innovation & Advisory

La Parfumeuse qui sent les odeurs de la musique - Vice Quebec

The Power of Scent with Dana El Masri - The Letter Bet 

Best Music-Inspired Fragrances for Fall - Billboard 

Take Care of Yourself : Smell the Jasmines', Scent Installation. Art Exhibit curated by Sundus Abdul Hadi 



Melancholia - Art Exhibit. Collaboration with Artist Marion Colomer

A Sound Fragrance - New Heroes & Pioneers, Sweden

Parfums Jazmin Saraï, Solar'1 'It Glows' Ida Meister, Fragrantica

Persolaise - Review of Solar'1

Luca Turin - Music & Perfume

The Nosey Artist for CaFleureBon

Colognoisseur - Review of Solar'1 



La Tank Atelier Olfactif, Septembre 2015

The Girl Who Smells Music - Ayala Moriel's Smelly Blog 

Montreal Perfumer turns music into scent, Montreal Gazette 

Culture Club, Rene Homier-Roy, ICI Radio Canada

The Interview Series, Scentspy - Meet Dana El Masri, Part 1 & Part 2

Q&A with Olfactif.

CBC TV Montreal News - Arts Segment - March 2015

CaFleureBon Young Perfumers: Dana El Masri of Jazmin Sarai, Scent + Songs

Thirteen Questions, Perfume Polytechnic





Lifestyle Mirror





Elle Magazine, US - October Issue 2014

A Conversation on Her Two Scents

Institute for Art and OlfactionIN_LAB hosts Jazmin Sarai, with perfumer Dana El Masri. September 1-10, 2014

Persolaise - 'Seeing the Signs'



Science of Scent Category for Flower Power - Perfumed Plume US, April 2016.

Jasmine Literary Award - for Reflection Eternal - Fragrance Foundation UK, March 2015.