Press
2023
Meet the perfumers decolonizing how we smell - Financial Times
Many find the term "Oriental" offensive. Why are perfumers still using it? - Vogue Business
Why are Arabian Perfumes so special? - Teen Vogue
Is it time to decolonize the the luxury fragrance industry? - Nathalie Atkinson, The Globe and Mail
The Best Beauty Products for a Mother's Day Glow Kit - Vainqueur
2022
Beauty Disruptor Series: Saskia Wilson-Brown on Open Access Scent - Carla Seipp, Beauty Matter
The Women of Color Writing New Narratives in Perfumery - Tracy Wan, The Conversationalist
25 Best Patchouli Perfumes for Every Scent Preference - Featuring LED IV. - Cosmopolitan
Fragrantica Talks - Underrated Springtime Scents - Featuring Fayoum - Fragrantica
Valentine's Faves in Fragrance - Sidewalk Hustle
Genealogy of Scent: Learning the historical & cultural significance of raw materials - essencional
BIPOC Fragrance Founders - CEW Insider
10 Canadian BIPOC Brands That Elevate Creativity and Craftmanship - Bay street Bull
2021
Representation, Culture and Identity in Scent with Dana El Masri - An Aromatic Life Podcast with Frauke Galia
60 Made-In-Canada Gifts for Everone On Your List (featuring perfume oils) - Chatelaine
Scents of Creativity, Dana El Masri - Creative Scene Podcast ME (in Arabic and a mix of English & French)
Key Takeaways from Scent Festival 2021 - Carla Seipp, Beauty Matter
Neon Graffiti featured in Tajmeeli (In Arabic) - Tajmeeli
Jazmin Saraï Creates Scents Inspired by Moments - Fashion Trust Arabia
Fragrances we love for spring (features Fayoum) - S Magazine
The Many Ways COVID Changed Our Relationship to Smell, Perfumer Dana El Masri on the place of the nose in a masked-up world - The Kit
Comment la pandémie a changé notre façon de nous parfumer (In French) - Clin D'Oeil
Beauties Sounds Vol 4 - Dana creates a playlist for Beauties Lab
The Stories We Tell- 4 BIPOC Fragrance Brands, Mishal Cazmi - Fashion Magazine Canada
How to choose a signature perfume, Mindy Yang- InStyle
20 idées cadeaux tendance pour la Saint-Valentin (In French) - Huff Post Québec
2020
Breakfast Tv Toronto - City TV - spotlight on national brands: Jazmin Saraï
23 cadeaux pour se faire du bien (aux autres et à soi-même!) (In French) - Very Joëlle
14 beautiful BIPOC-owned Canadian brands to shop this season - CBC Life
50 Gifts from Local Makers - Flare Mag
Best Gifts under 100$ - THE KIT
12 Canadian-Made Gifts You'll Want To Keep For Yourself - Refinery29 Canada
Cadeau à glisser dans le bas de Noël (In French) - Châtelaine Quebec
Potters at the Oasis, Fayoum Review - Colognoisseur
The Changing Face of Fragrance, Persolaise - The Scented Letter
Body Journals: Dana El Masri on Senses & Sense of Self - also cool mag
Dana of Jazmin Saraï - Portives Interview
Beauté: Mon répertoire ultime des compagnies québécoises (In French) - Very Joëlle
Fayoum: A Verdant Desert: Review, PocketVenus Lux
Scent Festival: Scent & Music with Jazmin Saraï, Carta Fragrances & Hedione Music
New Perfume from Jazmin Saraï: Fayoum - Fragrantica
TAAM TV Thrivers - Dana El Masri
Nos marques Canadiennes (In French) - Beauties Lab
2019
Into the Gloss; Tanaïs, Writer and Founder, Hi Wildflower - Summer scents How You Love and Neon Graffiti
Flare Mag - Should Brands stop using the Oriental Perfume Category?
Interview Mag - Smelling Notes: Sniffing out summer's freshest books for every kind of voyage - 8 perfume & book pairings - Neon Graffiti
Medium - This blind perfume flight is one of the coolest $20 experiences in NYC
Beauties Lab - Portrait of a Montreal Artisan Perfume Brand: Jazmin Saraï
Beauties Lab - Beauties Talk Beauty: Dana El Masri
SD Voyager Mag - Trailblazers Interview; Meet Dana El Masri
2018
Confessions of a Jetsetter: Dana El Masri - Jetsetter Problems with Khadijat Oseni
Scent & Society: MENA - Co-curated with Institute for Art & Olfaction.
New Artisan Fragrances by Jazmin Saraï: Ma'ré and Nar - Fragrantica
Jazmin Saraï Celebrates Four Years - Perfumer & Flavorist
Sniffing Out the Biases in the Perfume Industry - The Globe & Mail
Invisible Stories - New Noses: Dana El Masri of Jazmin Saraï
Ton Barbier - Girl Crush 175, Dana El Masri
New Perfume Review, Parfums Jazmin Saraï, Maré and Nar: Arabic not Oriental - Colognoisseur
CaFleure Bon - Tarab Duet Perfume Review
Persolaise - Love at First Scent - 55:00 mark
2017
Turning Music Into Scent - Stylus: Innovation & Advisory
La Parfumeuse qui sent les odeurs de la musique - Vice Quebec
The Power of Scent with Dana El Masri - The Letter Bet
Best Music-Inspired Fragrances for Fall - Billboard
Take Care of Yourself : Smell the Jasmines', Scent Installation. Art Exhibit curated by Sundus Abdul Hadi
2016
Melancholia - Art Exhibit. Collaboration with Artist Marion Colomer
A Sound Fragrance - New Heroes & Pioneers, Sweden
Parfums Jazmin Saraï, Solar'1 'It Glows' - Ida Meister, Fragrantica
Persolaise - Review of Solar'1
The Nosey Artist for CaFleureBon
Colognoisseur - Review of Solar'1
2015
La Tank Atelier Olfactif, Septembre 2015
The Girl Who Smells Music - Ayala Moriel's Smelly Blog
Montreal Perfumer turns music into scent, Montreal Gazette
Culture Club, Rene Homier-Roy, ICI Radio Canada
The Interview Series, Scentspy - Meet Dana El Masri, Part 1 & Part 2.
Q&A with Olfactif.
CBC TV Montreal News - Arts Segment - March 2015
CaFleureBon Young Perfumers: Dana El Masri of Jazmin Sarai, Scent + Songs
Thirteen Questions, Perfume Polytechnic
2014
Elle Magazine, US - October Issue 2014
A Conversation on Her Two Scents.
Institute for Art and Olfaction, IN_LAB hosts Jazmin Sarai, with perfumer Dana El Masri. September 1-10, 2014
Persolaise - 'Seeing the Signs'
Awards
Science of Scent Category for Flower Power - Perfumed Plume US, April 2016.
Jasmine Literary Award - for Reflection Eternal - Fragrance Foundation UK, March 2015.