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Dana El Masri Experiences The World Through Scent.
Dana is a trained perfumer, inter-disciplinary artist, lecturer and storyteller who's depth and perception is inspired by the sights, scents and sounds of our current contemporary landscape as well as her deeply rooted Egyptian / Lebanese cultures and global experiences.
Let customers speak for us
I’ve been led nose first on a journey of music and culture. I’ve been lucky enough to smell almost all of Dana’s works, and each perfume finds its way into my heart. Most recently I was able to purchase a bottle of Solar’1, a perfume inspired by D’Angelo’s Africa. It is a sensual, smooth, sweet, and ethereal perfume. In my mind the cacao and labdanum form the bass, drum, and groove of Africa. While the spice and ginger are the highlights of bells and synth sprinkled throughout the composition.
All of Dana’s perfumes are complex yet cohesive, nothing feels out of place, all very intentioned. My personal favorites are: Ma’ré, Jaz, Mystica, and Otis & Me.
Otis & Me deserves a special shout out, coffee and cardamom are a classic combination. And here they are supported perfectly with a bit of brightness from pepper and a soft rose.
If you can get your hands on a mixtape set, do so!
This is my new favorite scent, definitely buy if you enjoy Turkish coffee. It also lasts very long for an edt
Everything Dana does is incredible, I am obsessed with Jazmin Saraï and neon graffiti is no exception! This is the most lush, tropical, humid green air, there’s this incredible unripe mango facet, its smells like the color of the lane on the bottle!!! 10/10 this is a stunning fragrance
I love this scent! Actually emailed you upon arrival because I was so pleased. it smells so good - earthy and funky, sexy and deep. It almost changes over time. And it lasts for hours! Sprayed some when I first opened it and kept sniffing my arm all evening. It’s addictive! Will watch for the next batch. Thank you for your help and attention..
I love the LedIV! Sent you a message right after it arrived..I immediately sprayed some on and kept sniffing my arm all day. lol it is an addictive scent. Very unusual. Earthy and funky, nothing sweet about it. And it lasts so long. Perfect. Wish I’d ordered more. Next time. Thanks so much for your attention.
November 2024, I was getting married in Kerala, India, with garlands of jasmine (mallipoo) in my hair and around my neck. Ever slight movement I made filled my nose with their incredible fragrance. I’ve been on the hunt to find exact scent and feeling ever since. That’s when i found Jazmin Saraï’s Jaz. Closing my eyes, I travel back that moment in time. What a beautiful fragrance.
My forever favourite perfume for years! I always get compliments wherever I go. The beautiful combinations of scents bring me right back to the beach every time. 10/10
I LOVE this perfume so much!! Even though it was a blind buy I trusted the notes that were described on the website and just knew that I can trust Jazmine Sarai to deliver literally. It is such a nostalgic scent for me as a South Asian who grew up in the Himalayas. It has mangoes of the summer and that quintessential Himalayan Cedar woodiness to it. I will buy another bottle as soon as the new stock arrives!!
Such a bright and beautful fruity floral. Tart juicy lychee, petal rose, and soft musks. Makes me smile every time. So glad to finally have this in my collection.
This perfume is annoyingly good - I want to reach for other ones but I always end up coming back to this one, its easily one that I wear most off and its just so good. The humidity notes are perfect and just the most lovely florals while still being fresh and the mango note is just chef's kiss.
Absolutely stunning! I bought the sample a few years ago when my nose was immature and put it away. Came back to it and fell in love. Upgraded to the full size and this scent is the most beautiful jasmine I’ve ever smelled and it’s now my signature scent. It’s soft, sweet, floral with some greenness in it. Don’t think about it just get it.
I get compliments on this scent all the time!