Our Story
2025
New Perfume Oil collaboration with Pari Desai.
Purchase bottles on www.paridesai.com
IAO - Olfactory Story Lab with Craft Contemporary Museum
Storycraft: Twelve Olfactory Narratives
For more please visit: www.danaelmasri.com
Humble beginnings
Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.
Quality first
We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.